Giordano introduction

Market entry strategies 3. Impacts of foreign manufacturing plan on perception of the Giordano brands 4. Doole — key components to successfully compete in international markets: Obviously, almost of companies apply marketing in their business like a successful key.

Giordano introduction

InGiordano started in Hong Kong selling casual clothes manufactured Giordano introduction for the United States market by a Hong Kong—based manufacturer, the Comitex Group. Initially, Giordano focused on wholesale trade of high-margin merchandise under the Giordano brand in Hong Kong.

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Init scaled back on its wholesaler operation and started to set up its own retail shops in Hong Kong. It also began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture.

Init opened its first retail outlet in Singapore. However, insales were low, and the business became unprofitable. Lai realized that the price retail chain concept was unprofitable.

Under a new management team, Giordano changed its strategy. When it realized that an increasing number of female customers were attracted to its stores, Giordano changed its positioning and started selling unisex casual apparel.

It repositioned it self as a retailer of discounted casual unisex apparel with the goal of maximizing unit sales instead of margins, and sold value-for-money merchandise.


Its shift in strategy was successful. Nowdays Giordano is a retailer of casual clothes and a popular fashion brand.

Giordano introduction

Altough Giordano originates from Asia, its Brand Image has become so successful that it plans to open another 2. Successfuly from Giordano not far from its strenghth in maintain existing markets and its plan to enter new market in Asia and beyond.

The strenght of Giordano good quality Product and sell them at a reasonable price which will appeal to both sexes and all age, that is value for money. Jimmy Lai was convinced that the product is only half of Giordano sells, Service was the other half, and Jimmy Lai believed that service that was the best way to make customers to return to Giordano again and again.

The company has developed its service quality over long period of time and has received several awards for its commitment in servicing its customer, the list of service-related awards it had received.

Giordano actually understands the importance for staff services its customer in pass on pre-eminent service. It considered front-line workers to be its customer-service heroes.

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People are the key. They make exceptional service possible. Training is merely a skeleton of a customer service program.

Selection even continued into its training workshops. The service orientation and character of a new employee was tested in these workshops. Performance evaluation done with often at each shop of Giordano and each employee thorough to give good customer service.

A strong brand in the market place and a clear view of what the company want to achieve also become the strength of Giordano, a position in the market place that can be taken away or minimize by other competitor for a relatively long period time. Except give good customer service.

The other strength of Giordano is Excellence in management of operations, logistics and information technology. Giordno use of modern information technology to manage inventory and forecast consumer demand and that information system can be transmitted in real time to the production process.

With this information, Giordano can be understand consumer buying paterns. Information technology not a competitive strength of Giordano, on a period where so many information, organization culture at Giordano to utilize smart information that differentiates Giordano with another.

Giordano also give high quality service in comfortable location. Good site selection of strategy location provides a competitive advantage because of its direct impact on ability to generate high volume customer traffic while keeping low margins.

Giordano introduction

There are competitive strenght that Giordano have and that is something unique that differentiates Giordano from other competitor. Giordano really known as the friendliest shop service. All the staffs serve customers with well. Giordano really training all the staffs with well, but the key fixed on each person, not all staffs understands how to services customer with well with friendly behave to the customer.

Such a things not matched with Giordano culture which is friendly and service the customer with well. Using new market outside the Asia, by exploting the most powerful migration countries of the actual costumers. In Asiaparticulary in maindland China and its massive market, represent the main oppurtunity for the company.

Its geographical location, gives Giordano a good knowledge of this new oppurtunity over outsiders Hang Ten,Bossini and Baleno. As culturally close to mainland China, Managing Director may possess a good expertise of customer behaviour in this market.

The retailing environment was becoming more dynamic than before, a change that wasperhaps led by growing sophistication of tastes, and rapid advancements in the media, communications, and logistics environment.Giordano Bruno: An Introduction (Values in Italian Philosophy, Book ) by Paul Richard Blum English | | ISBN: | pages | PDF | 1 MB Giordano Bruno .

7’Ps GIORDANO. Product. Giordano International Limited Established in , is a leading international retailer of men’s, women’s and children’s. by developing and identifying a marketing mix for this huge segmen will be usefull, therefor Giordano has divided this market in sub-segmen for those with different needs and different purchase habits.

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Introduction: The purpose of this report is to analyze and describe about the case study of Giordano – a Hong Kong fashion company that specializes in manufacturing and selling the trendy clothes for men and women - Giordano Case Study Essay introduction.

Giordano was established by Jimmy Lai in Hong Kong in and expanded more and more several stores all over. Giordano Case Study Introduction: The purpose of this report is to analyze and describe about the case study of Giordano – a Hong Kong fashion company that specializes in manufacturing and selling the trendy clothes for men and women - .

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Giordano. Brand management