The reason behind doing so was to give a different image rather than being seen as a fried chicken restaurant. In making this major change the marketing strategy played a major role.
Monitors and Controls Executive Summary As noted in Lehmann and Winer, senior management will have scores of plans to review. How well yours fares depends upon whether or not you can engage their interests in less than a page.
If the financials look good, the strategy is sound, and the fit with other businesses is strong, you have a winner. Although this is the first section, it is always written last. It is a topline summary of all items that follow distilled into a synopsis of i where the firms is now e.
The plan must be credible to a senior marketing officer who will evaluate, based on one page, whether to give you funds for your programs. As such, it should also detail how much your plan will cost and the contribution you will make to the companies bottom line as a result.
Situation Analysis Although Lehmann and Winer list an exhaustive array of items to consider, our Pharmasim world is more focused than the real world. Accordingly, the situation analysis you will draft is somewhat more manageable. It consists of the following sections: Overall Category Analysis Here you will review the relevant trends affecting your brand and the category.
These might indicate the category is stagnant or, alternatively, a great opportunity. A sales analysis might reveal, for analysis, that California sales are down indicating, perhaps, a new competitor. You should address questions such as: Competitors By analyzing competitors, it is often possible to exploit there weaknesses or anticipate potential problems e.
For each key competitor, consider: Customers An analysis of customers is perhaps the most important aspect of the marketing plan. One might learn of impending problems such as a shift of sales to the web or opportunities such as new features.
Things to consider in your analysis of customers include: For example, a company may have no distribution network or may market products that overlap.
Things to consider include: If the strategy is highly sensitive to these assumptions, then your plan may include more market research. Summary It is important to note that it is not sufficient to merely restate the key situational factors affecting your brands although that is important.
Rather, you need to flush out the implications this trend could hurt product x and the opportunities that arise e.
What was learned from the situation analysis. Which factors have the greatest impact and why? Objectives The situation analysis and summary should highlight a number of planning objectives.
These will include i quantity sales, share, and profit by segmentii direction e. The objectives should be specific and measurable e. Your performance will, in part, be measured by these objectives. One note of "real world" caution: In contrast, if objectives look too unambitious, it is unlikely any resources will be forthcoming.
This, too, can hurt your performance. Strategy Given the objectives, the marketing strategy outlines how the objectives will be achieved. For example, sales might be increased by increasing the awareness which was found in the situation analysis to be exceedingly low relative to competitors.
The section outlines the rationale for selecting these strategies. Thus, the marketing program for this strategy should center around promotion. The marketing program discussion could include:marketing strategy involves three target markets, 24 hour access via on-line and kiosk purchase points, and an incremental deployment strategy.
BBK is establishing business in a niche that has gained by the customer is the same whether a game is played in New York or Tokyo and once you’re hooked on gaming it is fun regardless of age.
In addition, the simulation was also aimed at creating awareness about various resources such as finances, research and development, sales, as well as the costs for carrying out different marketing activities that were required by the company. The Marketing Minute is a short two-to-four minute presentation of a marketing concept for which each student will be assigned and scheduled.
Written Paper Assignment. Each student selects a topic from a list of questions. Each topic can have a different due date and you can pass out a sign-up sheet.
Group 11 Marketing Mix of Coca-Cola Group Assignment Marketing is the social and managerial process by which individual and group obtain what they need and want through creating, offering and exchanging products of value with others.
assignment on marketing management The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting, whereby the marketing mix 4P's is simply adapted in some way to take into account differences in consumers and segments/5(5).
Marketing Individual Assignment: Marketing Ethics In: Business and Management Submitted By alanchow Marketing aims at creating a competitive advantage which creates value for the organization as well as the customers. O.
Anderson School And Graduate School of Management MSC05 1 University of New Mexico .