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Understanding your set of market opportunities increases your chances of success: It not only allows you to focus on the most promising market, but also helps you to avoid a fatal lock-in. The Market Opportunity Navigator, developed by Dr. Object of play Unleash the power of new market opportunities by stepping back from your current product and customer assumptions.
The Market Opportunity Navigator offers a structured process for identifying, evaluating and prioritizing potential markets for innovation; examine and rethink your strategic focus or plan your future roadmap. This game provides a shared language to discuss, debate and brainstorm with your team and stakeholders.
Number of players players depending on objective. You can work individually to sketch out your initial perceptions, but a diverse team is recommended if you want to broaden your view and map out your landscape of opportunities more accurately.
In general, the game includes three steps: A large print of the Market Opportunity Navigator, preferably on A0 size.
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A1 — A3 will do the job. Downloadable here Printed copies of Worksheets 1, 2 and 3 preferably on A1 size. A3 — A4 will also work. You can easily reproduce all the worksheets on flip charts.
Flip chart paper with adhesive backing Sticky notes of different colors Markers and pens Camera to capture the results The facilitator of the game can learn more about the process at: Place the A0-sized Market Opportunity Navigator somewhere in the room.
Write on the board: A market opportunity is any application of your abilities for a specific set of customers.
Inform the players we will now explore each. Ask the players to take five minutes for an individual brainstorm to describe and characterize the core technological elements or unique abilities of the firm in their own right, detached from any current or envisioned application.
Write one element or ability per sticky note. Once the brainstorm is done, have the players to put their notes on the wall. Ask for volunteers to sort the notes into meaningful categories see Affinity Map. Once finished, ask the sorters to describe their process. Summarize the unique abilities of the firm and list their functions and properties on the upper part of worksheet 1.
Repeat this process to brainstorm customer problems that can be addressed with these unique abilities. Ask the players to take five minutes for an individual brainstorm and describe customer problems, one per sticky.
To broaden their horizon, ask them to think about who else beyond the current customer set might have these problems. What other problems might they have? Encourage players to think wide and broad.
Once the brainstorm is done, ask the players to put their notes on the wall.
Discuss what these categories might mean for your company and products. Summarize these on the lower part of Worksheet 1.
At the end of the brainstorm, pick few market opportunities that seem interesting for further consideration. Use colored sticky notes to represent each of these market opportunities, and place them on the market Opportunity Set section of the Navigator.
Your Market Opportunity Set is now ready. Evaluate Opportunity Attractiveness At this step, players will assess the potential and the challenge of each opportunity in their set, to compare and prioritize options.
Market opportunities are not born equal- some are more attractive than others.Features of free online Strategy games - thinking is a must. Even if several-level planning isn’t a thing – still, it is of high importance for at least to plan several seconds ahead.
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to .
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The values and vision of your organization are embedded in the strategic framework. As a result, involving the whole organization in at least part of the planning process is vital.
Although everyone can’t be involved in every part of the process, each person plays a role. Yes, you want everyone involved (at certain times). Thankfully, [ ]. Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
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